WHY YOU SHOULD INVEST ON SELF-SERVICE SCALES IN 2020
New year is just around the corner and, as usual, it brings a series of trends and changes with it. Which, to you that owns a business, necessarily means you have to make adjustments all over the company, so it can keep on the right track.
If you are on retail, you can already start by using self-checkout machines and self-service scales.
Why? Because the advantages of this customer’ service method are more than a few. We show you just some of the reasons why you should invest on self-service equipment for your store.
1. Consumers prefer to have a more autonomous buying experience.
According to SOTI’s, an IT company, study, 66% of the inquired consumers already prefer a self-service experience.
So, it’s likely a big part of your costumers also prefers to weigh and register their own shopping, avoiding the lines on the traditional checkouts. Afterall, it’s not by chance that day by day the investment on self-service equipment is increasing in some big supermarket chains.
2. Consumers feel self-service takes less time than traditional service.
Nowadays, your costumers are always on a hurry, whether it is to get to work, to go home or to the gym. So, lines on traditional checkouts are seen as a very negative factor. But with self-service equipment, the story goes a different way. Lines become smaller, and, even though that doesn’t always mean less time spent on shopping, consumers feel they leave the store much quicker. And, thus, they leave it much more satisfied with the experience and with your brand.
3. The physical space dedicated to costumer’ service can be reduced and reused.
If you really think about it, you’ll certainly realize traditional checkout machines take a lot of space in your store. But with self-service equipment you can reduce it and reuse it to expand your storage room or your products’ catalogue.
At Balanças Marques, we make it possible for you to have a “two in one” solution. Our scales, which can be adapted for self-service, are also POS, allowing you to weigh, register, label and print tickets using only one machine. Pretty practical, don’t you think?
4. Self-service solutions are something we can help you with.
Here, at Balanças Marques, we have more than enough experience on the weighing sector. Over more than 50 years, we’ve worked with different business areas and we’ve already developed all kinds of projects. Includig projects to implemente self-service in retail companies.
Recently, we equiped Tottus and Cencosud’ supermarkets, in Chile, with our BM5 ARM scale adapted in a way that makes it possible for costumers to register their own shopping. So, we have all the experience needed to help through this process and we offer you the assurance of the best weighing company in the world.
