HOW WE CELEBRATED EUROPEAN WEEK FOR WASTE REDUCTION AT BALANÇAS MARQUES

By the beginning of 2020, we decided that Sustainability would be our word of the year and, convinced that each gesture has weight on the environment’s protection, we created our EcoMarques movement. So, we had to participate on European Week for Waste Reduction, joining other entities to take part of a movement with even more impact in the world.

In total, there are 9 days. With over 10 thousand actions occurring in 33 different countries. And Balanças Marques counts to these figures. In this month of November, from the 21st to the 29th, we will also be a part of the movement of European Week for Waste Reduction.  

Supported by the European Commission and several governmental and non-governmental organizations, this project aims to raise awareness about the importance of reducing the waste we generate. And this year’s theme, “Invisible Waste”, alerts to that garbage we don’t even see, but that is created with each product we consume.
By joining this cause, we wanted to use our digital platforms to, mostly, do our bit on this awareness issue and, besides, in the company itself, we invested on a initiative the contributes to reduce waste.

- In the company…
Because Reusing is one of essential words when we talk about Sustainability, to take part on this European Week for Waste Reduction, we collected used clothes, toys and small appliances. Intended for families in need in Parish Council of Celeirós, Aveleda and Vimieiro, in Braga (Portugal), these objects that our employees no longer used will gain a new life and avoid that more resources are used and generate more waste on the production of new ones. The planet thanks us for it, as well as the people who will receive this goods, on this time before Christmas. 

- On social media…
Because social networks are a mean the allows us to reach a broader public, on one of our actions under the scope of this movement, we decided to use them to spread the message of this European Week for Waste Reduction. And to clearly show the weight “Invisible Waste” has on the planet. On our Facebook and Instagram pages, we posted an EcoMarques’ image with a little known fact that shows it well: to produce a 200g smartphone, 86kg of waste is created. Did you know about this?

With these two actions, we contributed to this European movement and we ended up making the difference on Nature, on the long term, and also on the lives of several people, giving a new push to our EcoMarques project.